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Datejust 31 – M278278-0034

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  • REFERENCE278278
  • Model CaseOyster, 31 mm, yellow gold
  • BezelFluted
  • Water ResistanceWaterproof to 100 metres / 330 feet
  • MovementPerpetual, mechanical, self-winding
  • Calibre2236, Manufacture Rolex
  • Power ReserveApproximately 55 hours
  • BraceletPresident, semi-circular three-piece links
  • DialSilver set with diamonds
  • CertificationSuperlative Chronometer (COSC + Rolex certification after casing)
  • Silver dial

    The dial is the distinctive face of a Rolex watch, the feature most responsible for its
    identity and readability. Characterised by hour markers fashioned from gold to prevent
    tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to
    ensure perfection.

    The Fluted Bezel

    The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster
    bezel had a functional purpose: it served to screw the bezel onto the case helping
    to ensure the waterproofness of the watch. It was therefore identical to the fluting
    on the case back, which was also screwed onto the case for waterproofness, using
    specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine
    Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on
    this Datejust 31.

    18 ct yellow gold

    By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the
    highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum
    or palladium added, different types of 18 ct gold are obtained: yellow, pink or white.
    They are made with only the purest metals and meticulously inspected in an in-house
    laboratory with state-of-the-art equipment, before the gold is formed and shaped with
    the same painstaking attention to quality. Rolex's commitment to excellence begins at
    the source.
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    MODEL AVAILABILITY

    All Rolex watches are assembled by hand with the utmost care to ensure exceptional
    quality. Such high standards naturally restrict Rolex production capacity and, at times,
    the demand for Rolex watches outpaces this capacity. Therefore, the availability of
    certain models may be limited. New Rolex watches are exclusively sold by Official
    Rolex Retailers, who receive regular deliveries and independently manage the
    allocation and sales of watches to customers. Panda is proud to be part of the
    worldwide network of Official Rolex Retailers and can provide information on the
    availability of Rolex watches.